The Haystack Hotel

The Haystack Hotel gives travelers a haven of comfort and safety so they can truly rest. The challenge was making a promise built on security feel warm and playful for a young audience. My strategy let playfulness become the proof that guests can relax. A stamp textured green checkerboard, a friendly wooly sheep and a bold "Catch those Zs" campaign turned that idea into a cohesive identity. The hotel now has a brand it can grow with confidence and a loyal community around it.