Start shining
Foundational Brand Design
A strategic visual identity for creative businesses who want a clear starting point rather than an overbuilt brand.
This offer focuses on thoughtful direction, simple systems, and intentional design decisions so your brand feels aligned, usable, and lasting.
Investment starting at $1,400
What you get
Strategic visual direction rooted in your values, audience, and goals
A clear and cohesive brand foundation designed to support growth
Intentional design decisions with reasoning behind them
A small, thoughtful set of brand assets that work together
Guidance on how to use your brand with confidence moving forward
Everything included is designed to reduce decision fatigue and give you a steady place to return to as your business evolves.
What you don’t get
This offer is not built around excess or overproduction.
You will not receive:
Dozens of logo variations or secondary marks
Extensive brand suites designed for every possible scenario
Long, rigid usage guides with thirty or more pages of rules
Trend driven visuals that require frequent updates
A brand that feels finished, fixed, or boxed in
Instead, you receive a foundation that is flexible, understandable, and easy to live with.
Why Foundational Brand Design matters
Foundational Brand Design focuses on direction first. Thoughtful constraints. A small set of intentional decisions that guide how your brand shows up over time.
Rather delivering more assets, more variations, longer usage guides, you receive a foundation you can understand and trust. One that supports your work in real life and reduces the need to constantly revisit or redesign as your business evolves.
The value is not in how much you are given, but in how often you do not need to question or rebuild your brand.
A calm and intentional process
Clarify
We begin by grounding the brand in values, audience and what your business truly needs to support.
Direct
I define clear visual direction and boundaries so the design feels cohesive and intentional from the start.
Design
I create a simple and considered brand foundation focused on clarity and usability.
Ground
You receive your final brand along with clear guidance so you feel confident using it moving forward.
