Helen created Inoki Bathhouse after turning her own bathroom into a sanctuary during an exhausting stretch in 2020. The challenge was helping customers feel the calm of the experience through a screen. My strategy gave the brand a clear voice grounded in her story, and my art direction turned it into a visual world: curated photography, shot lists for the website, products and socials, and a website designed around every question a hesitant customer asks. Each touchpoint shows how the product solves the customer's problem, not just through copy but through the brand itself. Inoki saw higher conversion rates, more revenue, more traffic, a stronger social presence and increased outside funding.
Inoki Bathhouse
Previous
Previous
Willow
Next
Next