LoveNest
Abby founded LoveNest, an outdoor event planning company specializing in small, intimate gatherings that blend luxury with the simplicity of nature. The challenge was building a brand that held both feelings at once. My strategy centered was to visually capture structure and softness in the brand. A bold and italic wordmark, a hand drawn branch mark inspired by Abby’s memories of picnics under an old oak tree, a painterly terracotta and olive palette, an embossed invitation suite that reads like it's from a friend.
